Back Bay Fit

Rankrezz Digital Agency's strategic SEO campaign for Back Bay Fit boosted their online visibility, resulting in significant increases in organic traffic, online inquiries, and conversion rates for their fitness and health services.
back bay fit case study

Project Overview

Rankrezz Digital Agency partnered with Back Bay Fit, a leading Boston-based fitness center, to enhance their online visibility and attract more clients. Through a strategic SEO campaign, Back Bay Fit saw a:

150% increase in organic traffic

200% boost in online inquiries for strength training, boxing, and nutrition coaching

50% rise in conversion rates for weight loss and pain management services

By optimizing for key terms like strength training, boxing, nutrition coaching, weight loss, pain management, boosting energy levels, injury recovery, and body composition analysis, Back Bay Fit effectively improved their search engine rankings and online presence. This SEO-driven approach helped Back Bay Fit achieve their goal of promoting overall health and well-being for their clients, leading to a healthier, happier life.

Project Highlights

  • Boosted Organic Traffic: Achieved a significant increase in organic traffic within six months.
  • Effective SEO Strategies: Advanced search engine rankings for critical fitness and health-related terms.
  • Improved Search Rankings: Enhanced search engine rankings for key terms related to fitness training, boxing, and nutrition coaching.
  • Enhanced User Experience: Improved website usability and user engagement.
  • Increased Market Visibility: Attained notable visibility in a highly competitive fitness market.
  • Competitive Market Success: Achieved significant visibility and presence in a competitive market landscape.
  • Website Improvements: Elevated user engagement and overall website usability.


  • Navigating a saturated fitness industry with numerous established competitors.
  • Identifying and optimizing for a diverse set of fitness-related keywords.
  • Creating unique and engaging content to stand out in a crowded market.
  • Enhancing website usability to retain visitors and encourage interaction.
  • Boosting visibility in the Boston area to attract local clientele.
  • Addressing site structure and performance issues to improve search engine rankings.
  • Increasing the conversion rate for inquiries and bookings through the website.


After an initial kick-off meeting to understand Back Bay Fit's specific marketing goals, we carried out extensive market research and formulated a comprehensive SEO strategy. This included:

  • In-Depth Keyword Research: Identified and targeted high-value fitness-related keywords to improve search rankings.
  • Content Development: Created unique, engaging content focused on fitness training, boxing, nutrition coaching, and overall health and well-being.
  • On-Page SEO Optimization: Implemented best practices for meta tags, headers, and internal linking to boost search engine visibility.
  • Technical SEO Enhancements: Improved site structure, speed, and mobile responsiveness to enhance user experience and search performance.
  • Local SEO Focus: Optimized for local search terms to increase visibility in the Boston area, driving more local traffic.
  • User Experience Improvements: Enhanced website usability and design to increase user engagement and reduce bounce rates.
  • Conversion Rate Optimization: Developed a clear content roadmap and implemented a monthly task plan to systematically increase conversion rates for inquiries and bookings.

Visual Results.






The Results

  • Enhanced insights into client preferences and behavior.
  • Improved tracking and optimization of advertising campaigns.
  • Implemented automated processes to streamline client acquisition and marketing efforts.